Innovation: Food and Beverage in Australia

June 2024

This report provides valuable insights into product innovation in Australia, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Australia report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Australia report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Monitoring innovation for business growth
Australia stands close to the top 10 countries in new product launches in F&B
Wellness and sustainability trends shape product innovation in F&B
New launches in Australia in 2023: Alcoholic drinks
Fellr expands hard seltzer line to promote healthier but still fun choices
New launches in Australia in 2023: P ackaged food
YouTuber MrBeast’s chocolate confectionery brand Feastables comes to Australia
New launches in Australia in 2023: Soft drinks
Beauty Aqua sparkling water addresses health and wellbeing needs at cellular level
New launches in Australia in 2023: Pet care
New brand YumGuard capitalises on the increasing health-related focus in pet food
New launches in Australia in 2023: Hot drinks
Boutique roaster BunCoffee tackles growing Australians’ demand for premium coffee
Kogan and Woolworths are key retailers for unveiling new homegrown brands in Australia
Passport Innovation methodology
Euromonitor Innovation definitions
Passport innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


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