Innovation: Food and Beverage in Spain

June 2024

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

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Key Findings


The Innovation in Spain report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Spain report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Monitoring innovation for business growth
Out-country launches align with consumer demand for international flavours
Health and sustainability shaped product innovations in 2023
New launches in Spain in 2023: P ackaged food
New plant-based ice cream from Magnum addresses growing demand for healthy indulgence
New launches in Spain in 2023: Pet care
YowUp! expands its line offering with supplements to help prevent specific dog health issues
New launches in Spain in 2023: Hot drinks
Yogi Tea expands wellness blends to meet rising demand in Spain
New launches in Spain in 2023: Soft drinks
Locally produced and handcrafted Kombucha Onflow promotes gut health
New launches in Spain in 2023: Alcoholic drinks
Mahou San Miguel unveils new flavours to elevate the consumer experience
Specialist health and beauty retailers account for over a third of new launches in F&B
Passport Innovation methodology
Euromonitor Innovation definitions
Passport innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


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