Innovation: Food and Beverage in Poland

November 2023

This report provides valuable insights into product innovation in Poland, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and subbrand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Poland report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Poland report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor Innovation definitions
In-country launches account for nearly half of detected launches in Poland in 2022
Packaged food accounts for almost 40% of detected launches in Poland in 2022
New launches in Poland in 2022: soft drinks and hot drinks
New launches in Poland in 2022: packaged food alcoholic drinks, and pet care
Brand-level launches account for approximately 12% of new launches in 2022
Animal Island offers 100% natural ingredients to align with rising health trends
Animal Island launches through online pet care store KrakVet in Poland
Subbrand launches in Poland focus on healthy ingredients and formulas in 2022
Big-Active offers a healthy beverage with sustainable qualities to meet demand in 2022
Big-Active Cherry & Fig launched through Spar in Poland before expanding
Top three online grocery retailers account for 43% of detected launches in 2022
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!