Innovation: Beauty, Health and Home in India

November 2023

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in India report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in India report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor innovation definitions
Over half of detected new product launches in India were global premieres in 2022
Beauty and Personal Care led detected launches in India in 2022
New launches in India in 2022: Beauty and Personal Care and Consumer Health
New launches in India in 2022: Home Care and Tissue and Hygiene
Natural ingredients incorporated into innovative new brands in India
Bajaj 100% Pure Castor Oil offers a natural, ingredient-led hair care product
Bajaj 100% Pure expands across a variety of retailers in India in 2022
Wellness is a key trend shaping innovations in India based on detected launches
Antipodes Diem Vitamin C offers natural and active ingredients
Antipodes Diem Vitamin C launched in India through lookfantastic during 2022
BHH players in India take an omnichannel approach to boost sales in 2022
Passport innovation methodology
Passport innovation industry coverage
Passport innovation country coverage
Passport innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!