Innovation: Beauty, Health and Home in Italy

November 2023

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Italy report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Italy report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor Passport Innovation definitions
39% of 2022 launches were first detected in Italy
Health trends, sustainability and a rising focus on formulas
New launches in Italy in 2022: beauty and personal care and consumer health
New launches in Italy in 2022: home care, and tissue and hygiene
Over 50% of new brand launches were in beauty and personal care in 2022
L'Oréal offers hair care range with popular skin care ingredient
L'Oréal Elvive Hydra Hyaluronic launches in Italy in January 2022
Sub-brand launches in 2022 reflected sustainability and self-care trends
Mustela launches eco-friendly body wash aimed at children amidst growing demand in Italy
Mustela Bio Recharge Gel launches in Italy through online health specialist
Douglas accounted for 30% of detected retailer launches in Italy in 2022
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!