Innovation: Food and Beverage in the Netherlands

June 2024

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Netherlands report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Netherlands report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Monitoring Innovation for Business Growth
The Netherlands stand among top 10 countries in new launches in F&B in 2023
Flavour and health benefits shaped innovations across F&B in 2023
New launches in the Netherlands in 2023: P ackaged Food
New brand Chocomaffia plays to the permissible indulgence trend
New launches in the Netherlands in 2023: Alcoholic Drinks
De Kuyper expands its line of RTD cocktails to cater to young Dutch consumers
New launches in the Netherlands in 2023: Pet Care
Creamies biscuits’ expansion across Europe reflects strong pet humanisation trend
New launches in the Netherlands in 2023: Hot Drinks
New Secrets Of Tea’s sub-brand is well placed to profit from rising health-consciousness
New launches in the Netherlands in 2023: Soft Drinks
Coca-Cola turns to AI for bold new flavours and packaging innovations
Retailers aim to boost their contribution to a more sustainable food system
Passport Innovation methodology
Euromonitor Innovation definitions
Passport innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!