Innovation: Beauty, Health and Home in the United Arab Emirates

January 2024

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in United Arab Emirates report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in United Arab Emirates report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor Innovation definitions
Over 80% of launches in the UAE were first detected in another country
Beauty and Personal Care accounted for approximately 65% of detected launches
New launches in the UAE in 2022: Beauty and Personal Care and Consumer Health
New launches in the UAE in 2022: Home Care and Tissue and Hygiene
Brands respond to the rising demand for sustainable options
Antipodes launches a vegan-certified serum with natural ingredients
Antipodes Credo Probiotic launches in the UAE on beauty retailer lookfantastic
Sub-brand launches focus on health, wellness and affordability
Wellbeing Nutrition  offers an energy-boosting product with plant-based, natural ingredients
Wellbeing Nutrition Melts was first launched in Carrefour in January 2022
Carrefour leads launches, followed by health and beauty specialist retailers
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


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