The gum market in Saudi Arabia will continue to see positive growth in both volume and constant value (2024 prices) terms throughout the forecast period, supported by a return to pre-pandemic lifestyles, including the revival of in-person working and an increase in social gatherings. In this way, out-of-home and on-the-go consumption occasions are set to remain the key drivers of gum sales in the country, with retail volume sales predicted to fully recover to 2019 levels by 2026.
Th health and wellness trend will continue to impact gum over the forecast period, encouraging manufacturers to launch for sugar-free gum in a wider range of flavours. This type of gum is particularly attractive to consumers living with diabetes or who want to maintain a healthier lifestyle and reduce their sugar intake.
Consumer interest in newly-launched gum products made from natural, plastic-free ingredients is also expected to grow significantly, as Saudis seek to reduce their environmental footprint. While still a niche product area, more launches are expected, as the leading manufacturers seize upon this lucrative area in order to remain competitive over the longer-term.
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Understand the latest market trends and future growth opportunities for the Gum industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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