Gum in Latvia is expected to remain largely stagnant over the forecast period. It is a relatively small and mature category, with the current offerings seemingly sufficient for most consumers who are content with established brands and flavours.
Latvian consumers generally do not exhibit a strong desire for radical flavour innovations. Orbit is likely to continue introducing limited-edition options throughout the forecast period, but these historically have not garnered widespread success.
There will be an emphasis on reduced sugar and sugar free over the forecast period. The high sugar content is increasingly a concern and while gum is used as a breath freshener, many consumers will switch to the increasing range of other breath fresheners alternatives, if sugar levels are not reduced.
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Understand the latest market trends and future growth opportunities for the Gum industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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