Both chewing gum and bubble gum are expected to post moderate-to-good retail volume growth and strong retail value (constant 2024 prices) growth over the forecast period. This positive performance, which comes against the background of significant challenges, shows the resilience of the category.
One of the most significant challenges for gum remains increases in product prices amid inflation and associated rising production costs and distribution expenses. Additionally, the persistent threat of the parallel trade poses challenges for international brand owners operating in Tunisia.
Growth opportunities in gum lie in the diversity of products on offer, appealing packaging and the introduction of new flavours. Brand owners can capitalise on these opportunities by expanding their product ranges and innovating in terms of packaging design to cater to consumer preferences.
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Understand the latest market trends and future growth opportunities for the Gum industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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