Chewing gum is expected to see modest growth in retail volume terms over the forecast period. The market is already highly mature, with few opportunities to acquire new customers.
Prices of snacks, including gum, are set to continue to rise over the forecast period. Besides global factors, such as the ongoing war in Ukraine, this will be due to political unrest, which could see the shekel weakening in comparison to other currencies.
Bubble gum is expected to continue its downward trajectory throughout the forecast period, due to an absence of innovation, which could attract consumers and stimulate growth. Concern amongst parents over the sugar content of bubble gum will also continue to hamper the development of the subcategory in the coming years.
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Understand the latest market trends and future growth opportunities for the Gum industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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