After a couple of years of growth, gum in Japan is set to return to decline in both retail volume and current value terms in the forecast period. Nevertheless, despite experiencing a long-term decline in sales, major manufacturers have been conducting various studies, including clinical trials, to highlight the benefits and features of gum.
From 2024, Lotte has employed the globally popular girl group NewJeans, a K-pop megastar group beloved not only by youngsters, but across various generations, to promote its gum products. With NewJeans planning its Japan debut and a concert at Tokyo Dome in 2024, the engagement of the band comes at a very opportune time.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!