Chewing gum volumes are expected to see a gradual decline over the forecast period, with declines in bubble gum more notable. To this end, we expect players in gum to continue with robust efforts and activities in order to stimulate demand and try and being a more positive image to gum.
Perfetti Van Melle has announced the acquisition of the Trident chewing gum brand from Mondelez International. This transaction allows Perfetti Van Melle to further expand its presence in the industry and consolidate its position in the global market.
Innovation in the chewing gum sector is also needed as a strategy to modernise its image, and this is expected to be focussed on the functional side, with the inclusion of ingredients which can benefit oral hygiene or stress reduction. For example, 2023 saw the launch of Daygum White (also from Perfetti Van Melle Italia Srl), an innovative chewing gum that offers a progressive “whitening” effect for the teeth, by acting on tooth enamel to keep teeth “white and protected”.
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Understand the latest market trends and future growth opportunities for the Gum industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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