Negative demographic trends will continue to limit the potential consumer base for gum in the upcoming period, which continues to shrink amidst low birth rates and significant migratory trends. These trends will limit the future growth potential of confectionery products, but particularly gum.
Changing consumer preferences, especially among Millennials and Gen Z who are more influenced by health and wellness trends, will compromise future consumption and reduce demand for gum. A growing number of consumers will no longer chew gum and will tend to avoid products in this category, with focus instead placed on eating healthier snacks.
Chewing gum brands are set to continue their dominance within gum over the forecast period, with players widening their brand portfolios. Consequently, chewing gum will continue to outperform bubble gum which is most popular among younger consumers, especially children and teenagers.
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Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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