Gum is expected to see a continued decline in retail volume terms in the forecast period. Sales of gum are hugely dependent on impulse purchases driven by social occasions, particularly working in the office and other in-person social interactions.
Consumer interest in clean labels and natural ingredients is likely to offer opportunities for innovation in gum in the forecast period. Both clean label and sustainability are increasingly notable drivers of growth and innovation across packaged food in Australia, as consumers are becoming increasingly aware of the labels and ingredients in the products they purchase, and the environmental and social impacts of their purchasing choices.
As producers are seeking new consumption occasions for gum, flavour innovation is one possible route to growth, as novel and fun flavour innovations are likely to gain traction with younger consumers. However, in order to increase the appeal of gum amongst the adult consumer base, gum manufacturers are likely to find growth opportunities in manufacturing functional or fortified gum products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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