Gum will see solid retail volume growth over the forecast period as lifestyles become increasingly hectic and people spend more time outside of the home, supporting sales motivated by the desire to keep teeth clean and breath fresh. New product developments in functional gum will also drive growth, with products boasting additional features such as Mentos Pocket Bottle Pure Fresh Mint with xylitol to help reduce the risk of tooth decay, and Clorets Cinnamint flavour with Actizol chlorophyll to eliminate mouth odours and provide a minty taste.
Competition from sugar confectionery could pose a threat to gum during the forecast period. Sugar-free mints serve a similar purpose to gum and depending upon the number of appealing new product launches, these could take some sales away from gum.
Given the rise in prevalence of sugar-free and functional gum, and innovation in packaging, unit prices of gum in general in Morocco are expected to rise over the forecast period. These products have far greater scope for value-added properties, as compared to the rather stagnant outlook for sugared gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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