Gum in Bulgaria is expected to continue on a stable growth path over the forecast period in retail volume terms, but sales are unlikely to rise significantly above 2024 levels. Gum is consumed mainly outside of the home, but with the steady adoption of remote and hybrid work arrangements, many people are spending more time at home, which could limit growth opportunities for the category.
The trend towards healthier gum without sugar and free from artificial colourants and aromas will continue to grow. These healthier alternatives are expected to become increasingly available in both chewing gum and bubble gum.
Mars will likely retain its dominant position in chewing gum. This is due to the company's comprehensive portfolio, active marketing activities and excellent distribution.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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