Looking forward, the market for gum in Finland will see only modest growth in retail volume terms, due to its maturity. Consequently, players will seek to boost value through the introduction of more sugar-free chewing gums with functional benefits.
Domestic origin is an increasingly important consideration when it comes to purchasing snacks, and gum is no exception. With Finns being keen to support the local economy and employment, domestic players will continue to emphasise their local production credentials on their packaging and in their marketing, in a bid to obtain a competitive edge.
During the forecast period, players are expected to show an increasing commitment to ethical and sustainable practices, as they look to appeal to Finns concerned about the impact of their purchases on the environment. Consistent with this trend, biodegradable gums are also gaining momentum in the country.
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Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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