Staple Foods in Lithuania

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Lithuania?
  • Which are the leading brands in Staple Foods in Lithuania?
  • How are products distributed in Staple Foods in Lithuania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Lithuania

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2019-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Lithuania

KEY DATA FINDINGS

Bread consumption decline continues due to consumers’ health concerns
Fresh and affordable artisanal bread continues to rise
Global nutrition habits influence younger consumers
Ongoing impact of health and wellness trend
Frozen baked goods to benefit from their convenience
Competition of names and no names
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

Breakfast Cereals in Lithuania

KEY DATA FINDINGS

Parents do not perceive RTE to be a healthy breakfast option for their children
Healthier options preferred
Quick and convenient hot cereals see rising demand
Moderate growth as market is far from saturation
Products offering a higher nutrition value will fare better
Focus on health and convenience will support growth of hot cereals
Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Processed Fruit and Vegetables in Lithuania

KEY DATA FINDINGS

Strong competition from fresh and home-made fruit and vegetables continues in 2023
Tomatoes and peas remain a staple in home cooking
Well Done joins the private label race in 2023
Lithuanians will continue to prefer to consume fresh and home-made fruit and vegetables
Seasonal purchasing will continue to impact shelf-stable products
Private label to gain share, offering both quality and lower prices
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

Processed Meat, Seafood and Alternatives To Meat in Lithuania

KEY DATA FINDINGS

Economic uncertainty encourages shift to fresh options in 2023
Chilled options are a hit in the summer season
Polish invasion
Moderate growth as the economic situation improves
Healthier products increasingly preferred
Frozen options could gain ground
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Rice, Pasta and Noodles in Lithuania

KEY DATA FINDINGS

Stable growth as rice and pasta remain popular staple items
Pasta increasingly consumed as a main dish
Rice witnesses growth as noodles see decline in volume sales
Popular rice and pasta suit a range of household budgets
Pasta consumption occasions on the rise
Rice to benefit from its perception as a healthy carbohydrate
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 61 NBO Company Shares of Rice: % Value 2019-2023
Table 62 LBN Brand Shares of Rice: % Value 2020-2023
Table 63 NBO Company Shares of Pasta: % Value 2019-2023
Table 64 LBN Brand Shares of Pasta: % Value 2020-2023
Table 65 NBO Company Shares of Noodles: % Value 2019-2023
Table 66 LBN Brand Shares of Noodles: % Value 2020-2023
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 68 Distribution of Rice by Format: % Value 2018-2023
Table 69 Distribution of Pasta by Format: % Value 2018-2023
Table 70 Distribution of Noodles by Format: % Value 2018-2023
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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