Staple Foods in South Korea

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in South Korea?
  • Which are the leading brands in Staple Foods in South Korea?
  • How are products distributed in Staple Foods in South Korea?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in South Korea

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baked Goods in South Korea

KEY DATA FINDINGS

Shifting consumer perceptions of leavened bread from snack to meal
Reasonable price-quality balance of packaged goods influences consumers’ purchasing decisions
Continuous growth of convenience stores and packaged pastries
Premium packaged baked goods
Fierce competition with bakery specialists following price stability
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

Breakfast Cereals in South Korea

KEY DATA FINDINGS

Emphasising the convenience and health aspects of RTE cereals
Localisation of hot cereals continues to drive dynamic performance
Increasing demand for healthier ingredients as offered by muesli and granola
Navigating growth in a stagnant category through diversification
Health-consciousness will push children’s granola
Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Processed Fruit and Vegetables in South Korea

KEY DATA FINDINGS

Practical consumption: Easy storage and single portions
Affordable prices and ongoing home café trend drive higher demand for frozen fruit
Foodservice continues to drive demand for frozen processed potatoes in South Korea
Opportunity to identify and intensify new consumer touchpoints via frozen fruit
Potential for frozen processed vegetables due to McCain’s market entry
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

Processed Meat, Seafood and Alternatives To Meat in South Korea

KEY DATA FINDINGS

Ethical purchasing behaviour, packaging, and product development
Highlighting affordable price, simplicity in preparation, and nutritional qualities of poultry
Tofu needs new growth factor to halt declining sales
Continuous growth and expansion of poultry, especially for chicken breasts
Meat and seafood substitutes to disrupt category and create fierce competition
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 50 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 51 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 52 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 53 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 54 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 57 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Rice, Pasta and Noodles in South Korea

KEY DATA FINDINGS

Revival of rice consumption in South Korea
Contrasting trends in pasta and noodles
Spicy competition among noodle producers
Impact of changing raw material prices
Influence of millennials and Generation Z on domestic rice consumption
Table 60 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 61 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 64 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 65 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 66 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 67 NBO Company Shares of Rice: % Value 2019-2023
Table 68 LBN Brand Shares of Rice: % Value 2020-2023
Table 69 NBO Company Shares of Pasta: % Value 2019-2023
Table 70 LBN Brand Shares of Pasta: % Value 2020-2023
Table 71 NBO Company Shares of Noodles: % Value 2019-2023
Table 72 LBN Brand Shares of Noodles: % Value 2020-2023
Table 73 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 74 Distribution of Rice by Format: % Value 2018-2023
Table 75 Distribution of Pasta by Format: % Value 2018-2023
Table 76 Distribution of Noodles by Format: % Value 2018-2023
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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