Staple Foods in Pakistan

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Pakistan?
  • Which are the leading brands in Staple Foods in Pakistan?
  • How are products distributed in Staple Foods in Pakistan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Staple Foods in Pakistan

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Distribution of Staple Foods by Format: % Value 2018-2023
Table 8 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 9 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Pakistan

KEY DATA FINDINGS

Shifting consumer preferences in response to inflation
Competitive landscape increasingly fragmented
Packaged bread registers volume growth
Moderate growth over forecast period
Brands look to stand out through differentiation
Growing demand for packaged goods
Table 12 Sales of Baked Goods by Category: Volume 2018-2023
Table 13 Sales of Baked Goods by Category: Value 2018-2023
Table 14 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 15 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 17 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 18 Distribution of Baked Goods by Format: % Value 2018-2023
Table 19 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 20 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

Breakfast Cereals in Pakistan

KEY DATA FINDINGS

Shifting breakfast habits amid economic challenges
Fauji Cereals maintains commanding lead
Increasingly healthier positioning in breakfast cereal
Positive outlook over forecast period
Local manufacturers focus on muesli
Increasing demand for on-the-go options
Table 23 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 24 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 29 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Processed Fruit and Vegetables in Pakistan

KEY DATA FINDINGS

Value for money drives sales
Little brand loyalty in highly fragmented landscape
Frozen processed potatoes registers highest volume growth
Moderate growth over forecast period
Opportunity for growth in frozen processed fruit and vegetables
Health concerns limit the consumption of shelf stable fruit
Table 34 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 35 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 36 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 37 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 39 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 40 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 41 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

Processed Meat, Seafood and Alternatives To Meat in Pakistan

KEY DATA FINDINGS

Healthy volume growth as consumers appreciate convenience
K&N’s Foods maintains leadership
Processed seafood registers higher volume growth than processed meat
Moderate outlook over forecast period
Further investment necessary in chilled storage
Value sales of meat alternatives negligible
Table 45 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 50 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 51 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 52 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Rice, Pasta and Noodles in Pakistan

KEY DATA FINDINGS

Health volume growth for rice
Consolidated landscape across rice, pasta and noodles
More muted performance for pasta in 2023
Rice strongest performer over forecast period
Increasing demand for offerings with healthier positioning
Retail developments set to support growth
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 60 NBO Company Shares of Rice: % Value 2019-2023
Table 61 LBN Brand Shares of Rice: % Value 2020-2023
Table 62 NBO Company Shares of Pasta: % Value 2019-2023
Table 63 LBN Brand Shares of Pasta: % Value 2020-2023
Table 64 NBO Company Shares of Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Noodles: % Value 2020-2023
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 67 Distribution of Rice by Format: % Value 2018-2023
Table 68 Distribution of Pasta by Format: % Value 2018-2023
Table 69 Distribution of Noodles by Format: % Value 2018-2023
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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