Staple Foods in Nigeria

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Nigeria?
  • Which are the leading brands in Staple Foods in Nigeria?
  • How are products distributed in Staple Foods in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Nigeria

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Nigeria

KEY DATA FINDINGS

Inflation and rising wheat prices lead to volume decline in 2023
Bread struggles as average unit price rises by almost 50%
All categories suffer as local consumers seek affordable substitutes
Category growth is expected as the economy improves
Packaged baked goods set to perform better than unpackaged products
Bread and pastries will continue driving overall growth as modern grocery retailers boost competition
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

Breakfast Cereals in Nigeria

KEY DATA FINDINGS

Poor economic conditions lead to volume decline but boost current value sales
Limited competition in 2023 activity as profit margins are reduced
Children’s breakfast cereals benefit from growing child population and convenience factor
Economic growth set to boost category performance in the coming years
Growing child population will drive growth over the forecast period
Increasing competition and local production set to boost demand
Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Processed Fruit and Vegetables in Nigeria

KEY DATA FINDINGS

High inflation leads to volume decline for processed fruit and vegetables in 2023
Shelf stable vegetables performs best, but still registers decline as local consumers reduce consumption
Imported processed fruit and vegetables suffer from local currency depreciation in 2023
Economic recovery is expected to boost category performance over the forecast period
Growing urban population and modernisation of retail will increase demand for processed fruit and vegetables
Processed vegetables will drive overall growth, while frozen processed potatoes will benefit from the novelty factor
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

Processed Meat, Seafood and Alternatives To Meat in Nigeria

KEY DATA FINDINGS

Adverse economic conditions lead to volume decline in 2023
Frozen processed poultry has the best performance but declines as local consumers seek cheap substitutes
Imported products suffer from the depreciation of the local currency
Category growth will align with economic recovery in Nigeria
Shelf stable seafood to drive overall growth due to intense competition and local consumers seeking variety
Frozen processed poultry is set to perform well as it benefits from convenience
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 53 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 54 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 57 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Rice, Pasta and Noodles in Nigeria

KEY DATA FINDINGS

Although considered essential, rice, pasta and noodles sees decline in 2023 due to rising prices
Noodles sees positive growth, despite economic fragility
Rice is now available in innovative small packs, but faces competition from unpackaged rice
Growth in urban population to boost forecast performance
Noodles set to continue to drive growth due to affordability and convenience
Rice will see growth but will continue to face competition from unpackaged rice
Table 60 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 61 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 66 NBO Company Shares of Rice: % Value 2019-2023
Table 67 LBN Brand Shares of Rice: % Value 2020-2023
Table 68 NBO Company Shares of Pasta: % Value 2019-2023
Table 69 LBN Brand Shares of Pasta: % Value 2020-2023
Table 70 NBO Company Shares of Noodles: % Value 2019-2023
Table 71 LBN Brand Shares of Noodles: % Value 2020-2023
Table 72 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 73 Distribution of Rice by Format: % Value 2018-2023
Table 74 Distribution of Pasta by Format: % Value 2018-2023
Table 75 Distribution of Noodles by Format: % Value 2018-2023
Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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