Staple Foods in South Africa

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in South Africa?
  • Which are the leading brands in Staple Foods in South Africa?
  • How are products distributed in Staple Foods in South Africa?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in South Africa

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baked Goods in South Africa

KEY DATA FINDINGS

Another notable rise in average unit price drives down retail demand for packaged leavened bread
Health and wellness trend drives up demand for flat bread and fortified options
Gradual shifts in consumers’ purchasing behaviour influences distribution
Packaged leavened bread will struggle to recover through retail due to elevated prices and competition from foodservice
Further retail volume demand for packaged cakes and dessert mixes, driven by further private label innovation and more frequent socialising
Health trends set to help expand baked goods in South Africa
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

Breakfast Cereals in South Africa

KEY DATA FINDINGS

Rising unit prices place pressure on affordability of breakfast cereals
Greater mobility outside of the home pushes innovation by category players
Discount strategies and bulk packaging to attempt to drive up volumes
Stagnation likely for breakfast cereals due to elevated prices and alternative options
Health and wellness to support interest in fortified breakfast cereals
Government calls for greater transparency over ingredients used in packaged foods
Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Processed Fruit and Vegetables in South Africa

KEY DATA FINDINGS

Shelf stable beans enjoys robust growth through both retail and foodservice as an affordable source of protein
Various factors impacting weak performance by frozen processed potatoes
Affordable options from private label continue to attract price-sensitive consumers
Consumers expected to continue focusing on affordability to stretch household budgets
Home cooking and leftovers culture expected to continue
Digitalisation to continue driving better integration between fresh and pantry staples
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

Processed Meat, Seafood and Alternatives To Meat in South Africa

KEY DATA FINDINGS

Positive performance overall, but foodservice remains the more dynamic channel
Price pressures help strengthen private label’s leading position in the category
Shelf stable seafood remains an important protein source
Dominance of private label will support positive outlook for chilled processed meat
Further dynamic growth predicted for meat and seafood substitutes as target audience expands
Regulations on meat and seafood substitutes likely to be clarified over forecast period
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Rice, Pasta and Noodles in South Africa

KEY DATA FINDINGS

Rice remains popular staple food in South African households due to affordability
Private label continues to gain ground from brands due to rising cost of living
Supermarkets remains dominant, but smaller distribution channels gain ground
Subdued retail performance for dried pasta as prices remain elevated
Price pressures and convenience are respective growth drivers of rice and instant noodles
Home cooking and leftovers culture expected to remain relevant
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 69 NBO Company Shares of Rice: % Value 2019-2023
Table 70 LBN Brand Shares of Rice: % Value 2020-2023
Table 71 NBO Company Shares of Pasta: % Value 2019-2023
Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
Table 73 NBO Company Shares of Noodles: % Value 2019-2023
Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 76 Distribution of Rice by Format: % Value 2018-2023
Table 77 Distribution of Pasta by Format: % Value 2018-2023
Table 78 Distribution of Noodles by Format: % Value 2018-2023
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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