As the economy recovers over the forecast period, it is expected that footwear will perform well as demand grows among working consumers. Rising disposable income and stable unit prices will help to push footwear volume sales back to pre-pandemic levels.
Rising employment will boost demand for formal footwear in the forthcoming years. Sports footwear will also be boosted by growing demand for casual attire among the country’s expanding young population, which prefers sports footwear such as sneakers for regular, everyday wear.
The rising popularity of footwear retail chains such as Clarks and Bata will also help to shift demand away from informal and cottage industry channels, as good quality and affordable products are made available to Nigerians. Higher quality footwear produced locally is also likely to drive demand.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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