The recovery of footwear is expected to take longer than anticipated, encountering new obstacles and taking longer to reach the pre-pandemic levels of sales, growth, and stability. The lingering economic recession and inflationary pressures have left consumers with reduced purchasing power, making them more price-sensitive and cautious about spending on non-essential items.
Consumers highly value sustainability in Germany, and a new spotlight has been put on ethical trade in footwear. As more regulation sets the stage for sustainability to develop in fashion, German consumers will continue to be more inclined to make conscious choices when purchasing footwear, due to their growing awareness of environmental issues and labour rights.
Despite German consumers’ preference for shopping offline for footwear, e-commerce is expected to continue growing swiftly in value terms in the forecast period. The evolution of digitalisation in Germany has not been the fastest within Europe.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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