Collaborations between footwear brands and fashion designers, cartoons, music groups, or celebrities have become a solid trend that is having an impact on local consumers. This strategy is not only capturing the attention of Chileans but is also proven to be an effective way to boost brand visibility and product recognition.
In Chile, the momentum for adopting e-commerce is set to continue, diverging from some other Latin American markets where post-pandemic sales have lost dynamism after an initial surge. Some Chilean consumers maintain their preference for this channel due to the convenience of shopping from the comfort of their homes, the ease of comparing products, and the perception of more appealing discounts.
Chilean consumers are increasingly guided by sustainable brands when making purchasing decisions, prompting players to invest both effort and resources into new product development. They must not only communicate their strides towards a circular economy through advertising campaigns but also revamp their material choices and production processes.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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