Demand for footwear is expected to remain relatively stable throughout the forecast period, with more dynamic growth being hampered by a high degree of maturity within the category and intense discounting activity – since footwear is purchased less frequently than apparel, it is more likely to be discounted. On the other hand, the ongoing outdoor and performance trends, keen interest in sustainably produced footwear and a gradual shift from quantity to quality will continue to add value to the category over the forecast period.
Although in-store retailing saw a post-pandemic resurgence in popularity, manufacturers will continue to invest in e-commerce and online channels over the forecast period by, for example, introducing technological solutions to simplify the returns process. This is because footwear purchased online often has to be returned as it is the wrong size and fit.
The value drivers for footwear over the forecast period will remain largely unchanged. Collaborations between sportswear and luxury fashion brands are expected to continue, building on successful partnerships that have already been established, such as adidas/Gucci and Nike/Louis Vuitton.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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