The post-pandemic era has witnessed significant transformations in the way in which Australian consumers shop for footwear. While bricks-and-mortar stores made a commendable recovery in 2023, there was no stopping the continued surge of online retail, with the Direct-to-Consumer (DTC) model thriving.
The landscape of Australian footwear is undergoing digital transformation, driven by the increased screen time and digital presence of younger demographics, including Gen Z and Millennials. Recognising the significance of these digital-native consumers, brands are investing heavily in digital channels, particularly social media, to enhance their online shopping experiences.
Growth in footwear in Australia is set to be driven by a fusion of sports and fashion that will go beyond mere functional aspects. Grassroots sports events will not just be about athleticism; they will cultivate a sense of community and an active lifestyle, leading to growing demand for versatile footwear that seamlessly transitions from sports to everyday wear.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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