Toilet care will register a slower rate of constant value and volume growth in the upcoming period. Attention to toilet hygiene is already a key part of cleaning routines in Lithuanian households, but there are some variations in products used.
Private label has made steady gains in toilet care, with inflationary conditions providing a catalyst for growth towards the end of the review period. In 2023, average retail prices of toilet care are still considered high in Lithuania, which has pushed many to look for a cheaper option.
Toilet liquids/foam faces some challenges from other home care products in the years ahead. The most traditional and closest substitute is bleach, although this product is losing ground due to its unpleasant scent and health concerns.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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