Rising income levels and living standards, coupled with rapid urbanisation, are anticipated to continue to drive growth in toilet care over the forecast period. With efforts underway to improve sanitation facilities in rural areas, the use of toilet cleaners is expected to become more widespread across the country.
During the forecast period it is expected that products with a more natural positioning, made using less harmful ingredients, will be increasingly preferred by consumers. While this trend has, thus far, been generally limited to more essential categories, such as laundry care and dishwashing, toilet care brands are now focusing more on catering to consumers who are concerned about the environmental impact of their choices.
Despite the very rapid growth seen by e-commerce, offline retailers still accounted for the majority of retail value sales within toilet care in 2023, with small local grocers holding a dominant share. During the forecast period, however, modern retail formats, such as supermarkets and hypermarkets, are expected to gain further traction, as consumers show an increasing concern about the high incidence of fake products in traditional grocery retailers.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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