Rising awareness of the specific benefits of using toilet care in Saudi Arabia is set to drive up further demand for the category over the forecast period. With demand growing, players are expected to invest in new product development and innovation in an attempt to stay ahead of the game.
Popular multinational brands are expected to retain their share over the forecast period, to the detriment of private label, despite elevated price sensitivity among some local consumers in this category of home care. Extensive marketing campaigns and promotions by international brands are likely to remain highly active and attractive, which in turn, deters the stronger development of private label in this category.
Promotional campaigns and discount activities are expected to remain relevant heading into the forecast period, specifically in rim blocks, through offers on the number of blocks per package or volume discounts for toilet liquids/foams. This kind of activity is likely to further depress the average unit price of toilet care over the forecast period (at constant 2023 prices) and ensure that value growth will remain slower compared to volume growth.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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