Harpic's introduction of a 50% thicker bleach toilet cleaner could enable it to compete with multifunctional bleach brands, such as Jeyes, which has been used as an affordable and alternative toilet care product. By maintaining its position as a premium brand, Harpic (Reckitt Benckiser) is working to distinguish its product with this unique proposition.
While sanitation has improved with increased access to flushing toilets, bucket or pit toilets remain a challenge in South Africa. The eradication of these informal, less hygienic toilet facilities through government intervention is still in progress, with little-to-no change in quantity.
Ambi-Pur Flush rim blocks have returned to the shelves with odour-eliminating technology, while also being vegan verified. This innovation is due to the shift in premium brands adding specific value to their products to support higher unit pricing.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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