Toilet care is expected to face stable retail volume growth over the forecast period, stimulated by the expansion of modern retailing across the regions in Georgia. Consumers are forecasted to pay greater attention to effective and convenient toilet care products.
New product development is forecasted to draw consumers’ attention towards other toilet care products, such as ITBs. Players are expected to offer aroma extension, and larger packs to provide value.
The threat from parallel imports is forecasted to negatively impact constant value sales of toilet care in Georgia. Players are forecasted to offer discounts and promotions to compete with the low prices obtained from parallel imports.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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