The two largest toilet care categories, toilet liquids and ITB, will continue to record positive growth across the forecast period. However, growth is expected to slow, mainly due to market saturation, the country's unfavourable demographic situation, and price stabilisation.
Toilet care retail value sales are set to slow more than retail volumes due to the anticipated price stabilisation following inflation, regular price promotions and ongoing growth for private label options. Private label is expected to showcase upward development, boosted by the expansion of drugstores like dm and Lilly, and discounters such as Lidl, expanding into smaller cities.
Rising inflation led consumers to look for deals and discounts, which is set to continue over the early forecast period. Consumers will be more willing to buy these products on promotional activities, such as decreased shelf-price, buy 1-get-1-free or discounts that relieve the burden of the higher price points.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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