The increasing cost-of-living pressures and a potential prolonged downturn in the economic climate will negatively impact toilet care. In this scenario, households are expected to trade down to perceived cheaper brands and private label, shift to lower-priced sales channels like discounters and variety stores, and actively seek discounting/price promotions to reduce spending on toilet care.
The launch of limited-edition fragrance/scented toilet care offers an opportunity for manufacturers to build brand recognition and add a premium to pricing points. An example is the 2023 launch of toilet liquids/foam WC Duck Tropical Summer, claiming a scent of bergamot, orange flower, and coconut, featuring a "fresh action gel.
Sustainability moves in product and packaging innovation are expected to continue over the forecast period. Given heightened climate and environmental concerns, households expect manufacturers to clearly demonstrate their commitment to addressing these concerns while maintaining product efficacy.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!