Sales of toilet care are expected to decline during the first part of the forecast period in retail volume terms. Persistent economic uncertainty will force consumers to continue to focus on products they consider to be more essential than those found within toilet care.
Sustainability is likely to become an increasingly important issue in toilet care over the forecast period. Ecover and Frosch gradually increased their share in the toilet liquids/foam over the review period and should see further growth over the forecast period.
While toilet liquids/foam is the largest toilet care subcategory, rim blocks holds growth potential with these products offering a more convenient solution – manufacturers in this segment are always innovating to attract new users. The penetration rate of rim blocks is still not optimal in Belgium and therefore there is still potential for players to carve out a greater share in the category.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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