Ikano Corp Sdn Bhd has not announced any expansion plans for the Malaysian market involving the opening of more new outlets in the first one or two years of the forecast period. Malaysia will still be served by its existing four Ikea outlets located at Damansara, Kuala Lumpur, Penang and Johor Bahru and the brand is expanding its collection point to cover Kuantan, Malacca, Ipoh, Kuching and Kota Kinabalu.
The forecast period is set to see the opening of more food courts in major shopping malls such as The Exchange TRX Mall, Pavilion Bukit Jalil, Mid Valley Megamall, and IOI City Mall, mostly concentrated within Klang Valley and major cities such as Johor Bahru and Penang. Amongst the popular food courts with a large variety of famous local culinary choices are Lot 10 Hutong Food Court, Food Republic, Eat Food Village, and Food Junction.
Apart from food courts in shopping malls, there are also other types of economical food court areas, such as Medan Selera, which have been set up in public areas and specialise in Muslim-friendly food and drinks. These independent self-service cafeterias are expected to increase in popularity as consumers who are stretching their budgets are likely to visit them for affordable meals.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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