Self-service cafeterias are likely to enjoy a relatively positive performance over the forecast period, with new and repositioned brands fuelling greater consumer interest in this category. Nevertheless, category growth is set to be hampered by competition from limited-service restaurants, which are deemed more convenient and innovative.
Lunch Garden has successfully repositioned its brand and is expected to gain appeal among its target audience of families in the coming years. As part of its business rationalisation and image overhaul, Lunch Garden Service SA chose to reduce its network of Lunch Garden outlets from 75 in 2021 to 62 in 2023.
Chained self-service cafeteria Frit Autentic made its entrance in 2023, with outlets based at Total Belgium gas stations. Its positioning is rather different to its rivals, with a wide offering in terms of European cuisine, typical Belgian dishes, soups and sandwiches.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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