The category is expected to continue growing over the forecast period as rice and pasta are popular staple products in Lithuania which are well suited to a range of household budgets. Growth will also be supported by rising demand for higher quality dried pasta.
Consumers will create more main pasta dishes as the period progresses, even though pasta is often perceived by many as a non-nutritious product in Lithuania, something consumers are becoming more aware of due to the rapidly growing health and wellness trend. Consumers are expected to use a combination of high-quality pasta with premium pasta sauces to create a main pasta meal.
Rice is still perceived to be a relatively healthy carbohydrate in Lithuania and is often consumed as a side dish to accompany healthy main meals, including chicken and vegetables. This perception will continue to drive sales over the forecast period to 2028, plus consumers are likely to be more interested in healthier variants such as wholegrain rice.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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