Over the forecast period, despite a gradual decrease in inflation, food prices, particularly for rice, pasta and noodles, are expected to remain high in Portugal. This economic climate will lead consumers to seek more affordable options, with private label products becoming an increasingly popular choice for everyday consumption.
The market is witnessing a growing demand for value-added products, which align with consumer needs for convenience and health benefits. There is a notable increase in the popularity of quick or pre-cooked products, such as microwaveable rice pots and easy-to-cook noodles.
Noodles, while still relatively small in Portugal, presents significant growth opportunities due to its products’ convenience and affordability. The consumption of instant noodle cups is increasing among young people and those seeking quick, economical meals.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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