Rice, Pasta and Noodles in Japan

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Rice, Pasta and Noodles industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Rice, Pasta and Noodles in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Rice, Pasta and Noodles in Japan?
  • Which are the leading brands in Rice, Pasta and Noodles in Japan?
  • How are products distributed in Rice, Pasta and Noodles in Japan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Rice, Pasta and Noodles in Japan - Category analysis

KEY DATA FINDINGS

Volume growth of pasta and noodles struggles due to easing of COVID-19, but rice performs relatively well thanks to affordability
Demand for convenience remains high
JA Group and Nissin Food Products lead
Minimal growth expected due to the weak performance of rice
Frozen noodles and instant noodles set to perform well
Premiumisation with a focus on health will remain important to sustain profits and attract attention from health-conscious consumers
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 8 NBO Company Shares of Rice: % Value 2019-2023
Table 9 LBN Brand Shares of Rice: % Value 2020-2023
Table 10 NBO Company Shares of Pasta: % Value 2019-2023
Table 11 LBN Brand Shares of Pasta: % Value 2020-2023
Table 12 NBO Company Shares of Noodles: % Value 2019-2023
Table 13 LBN Brand Shares of Noodles: % Value 2020-2023
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 15 Distribution of Rice by Format: % Value 2018-2023
Table 16 Distribution of Pasta by Format: % Value 2018-2023
Table 17 Distribution of Noodles by Format: % Value 2018-2023
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

Staple Foods in Japan - Industry Overview

Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
Table 22 Sales of Staple Foods by Category: Volume 2018-2023
Table 23 Sales of Staple Foods by Category: Value 2018-2023
Table 24 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 25 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 27 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 28 Penetration of Private Label by Category: % Value 2018-2023
Table 29 Distribution of Staple Foods by Format: % Value 2018-2023
Table 30 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 31 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Rice, Pasta and Noodles

    • Chilled Noodles
    • Frozen Noodles
      • Instant Noodle Cups
      • Instant Noodle Pouches
    • Plain Noodles
    • Chilled Pasta
    • Dried Pasta
  • Rice

Rice, Pasta and Noodles

This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.

See All of Our Definitions
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This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.

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