In the United Arab Emirates, rice is more widely consumed than pasta and noodles, as it is perceived as a more essential product by local consumers. Meals including rice as well as a side dish are popular in both retail and foodservice.
The rising levels of health awareness among local consumers since the pandemic has resulted in greater demand for healthy food options. Local consumers are increasingly concerned about what they eat and are constantly checking the ingredients of different products before purchasing them.
The pandemic caused many restrictions, resulting in a drastic drop in demand for rice, pasta and noodles through foodservice in 2020. On the other hand, retail sales benefited as consumers cooked their meals at home.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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