As inflationary pressures ease and prices stabilise, retail volume sales of rice, pasta and noodles are expected to return to robust growth over the forecast period. The weak economic outlook is expected to continue driving demand for such staple foods, which are a significant source of carbohydrates, can easily be included in every meal, and are available at an affordable price.
Despite the strong competition between brands and private label in pasta and rice, in noodles branded offerings dominate. In fact, Unilever remains the clear leader through its Pot Noodle brand, thanks to its strong presence in instant noodles.
Consumers’ concerns regarding sustainable consumption are expected to encourage players to make their packaging friendlier to the environment. Leading companies have already taken action in this direction, with Tilda, for example, committed to using 100% recyclable packaging by 2025, and Napolina and Barilla having already reduced the use of plastic across their offerings by switching to cardboard boxes.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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