Rice will remain the largest category in pasta, rice and noodles over the forecast period as it is a major staple in Azerbaijan and is widely used in many dishes. Although the product is mature, future moderate growth will to be attributable to population growth.
Mareven Food Central has plans to launch a rice noodle, both in foodservice and retail channels. Asian cuisine is increasingly popular in Azerbaijan and as such the company expects there will be healthy demand for rice noodles, through both channels.
Even though traditional grocery retailers, mainly including independent small grocers and other grocery retailers, continue to account for the largest value shares of rice, pasta and noodles in 2023, the value share of modern grocery retailers has grown during, the review period, particularly for supermarkets, as more outlets continued to be opened across the country. The success of these modern outlets is supported by their wider product assortments at lower unit prices, with chained modern retailers benefiting from discounts provided by manufacturers.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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