During the forecast period, increasing health consciousness among consumers in Latvia is expected to negatively impact sales in the rice, pasta and noodles category. There is a growing trend of reducing carbohydrate intake in daily diets, which will likely undermine future retail volume growth of these products.
In Latvia, dried pasta has traditionally been used primarily as a side dish, but there is a noticeable effort by market players to increase the popularity of pasta sauces and consequently, more premium types of durum wheat dried pasta. This strategy is expected to enhance sales of high-quality dried pasta over the forecast period.
The competition from private labels in rice, pasta and noodles is set to increase with the expansion of the German discounter Lidl and the entry of Spar into the Latvian market. Retailers already have a strong presence in the pasta segment with private label lines and are poised to expand their influence in rice, where brand differentiation is relatively low.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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