Rice and noodles look set to expand at markedly faster rates than pasta in retail volume terms over the forecast period. This is partly because sales in the former categories are emerging from a lower base, but also reflects the fact that they are better placed to profit from the increasing popularity of Asian cuisine among Hungarians.
Private label lines are expected to gain ground in rice, pasta and noodles over the forecast period. Given the severity of the current cost-of-living crisis and the likelihood that its negative impact on purchasing power will continue to be felt by many Hungarians long after inflationary pressures have receded, heightened budget-consciousness will continue to encourage trading down to such products for some time.
Rice, pasta and noodles is likely to witness more intense price competition over the forecast period. Aside from rising private label penetration, this trend will be fuelled by the recent policy adopted by the Hungarian government that requires large grocery retailers chains to run regular price promotions on basic food items.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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