Many parents started to give vitamins and dietary supplements to their children to strengthen their immune systems on a daily or regular basis during the COVID-19 crisis. This trend has proven to be robust, and giving such products to children has become a well-established habit for some parents, on the basis that “prevention is better than cure.
The switch towards more natural ingredients is even stronger within paediatric consumer health than for products for adults. Natural solutions are expected to continue to gain popularity within paediatric consumer health in the forecast period.
Although the number of births and 0-12-year-old population in Turkey are decreasing amid an ageing population trend, this is not expected to be a strong barrier to the development and growth of paediatric consumer health. The willingness of parents to spend on medicines specifically for children is increasing in line with the preventative health trend.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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