Paediatric consumer health offers further growth potential over the forecast period. Despite lingering financial concerns heading into the forecast period, the category is likely to continue to benefit from the fact that many local consumers will prioritise their children’s health wherever possible.
Paediatric vitamins and dietary supplements is predicted to record the strongest retail volume and value growth over the forecast period. Although retail volume growth notably slowed post-pandemic towards the end of the review period following the surge witnessed in 2020 and 2021, with cash-strapped parents attempting to supplement their children’s nutritional needs through meals, demand is expected to regain strong momentum over the forecast period.
Post-pandemic sales of paediatric consumer health continue to be driven by the dominant distribution channel of pharmacies. However, many retailers now have an established e-commerce presence in South Africa, in which they are investing to improve the user experience.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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