Paediatric consumer health is set to achieve moderate retail value growth over the forecast period, which will be significantly slower compared to the review period as the market is facing saturation. Whilst volume sales will be supported by parents’ readiness to buy the best for their children, demand is set to be dampened by negative demographic growth due to low birth rates in the country.
Due to the poor reputation of ibuprofen in the country and the significant role information shared on social media plays in consumers’ purchasing decisions, a growing number of local consumers are expected to continue to avoid buying paediatric ibuprofen for their children. The category is consequently expected to register the slowest retail value growth over the forecast period.
As the health and wellness trend continues, Macedonian consumers will increasingly move away from the overuse of OTC medication for both themselves and their children. This is likely to put further downward pressure on demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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