The high birth rates in Nigeria and an increasing number of women entering the workforce having more disposable income will create growth opportunities for the paediatric health products. Parents will continue to be less inclined to opt for lower-quality products for their children and are generally more discerning in selecting paediatric health products to ensure the wellbeing of their children.
Paediatric vitamins and dietary supplements is a large product category in paediatric consumer health. Over the review period, it was consistently amongst the strongest performing categories in paediatric consumer health.
Consumers from various income brackets have different preferences. Higher-income individuals often gravitate towards imported brands, whereas lower-income groups desire higher-priced brands, but opt for those that align with their budget constraints.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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